随着我国经济体制改革的深化推进,电力改革再次驶入“快车道”。在发电侧市场竞争格局已经基本建立、输配电价格管制的前提下,如何推动售电侧加快市场主体、市场环境培育,形成有效的价格反映和传导机制,关乎电力市场化改革成败。构建多元化的合格售电市场主体是关键售电侧市场化改革的本质,是改变目前电网公司“统购包销”的售电模式,培育多元化的售电主体, With the deepening of China’s economic system reform, power reform once again entered the “fast lane.” Under the precondition that the power generation market competition pattern has basically been established and the power transmission and distribution price control, how to promote the sales side to speed up the market main body and market environment so as to form an effective price reflection and transmission mechanism is related to the success or failure of the electricity market reform. Constructing a diversified market for qualified sales of electricity is the key to the nature of the market-oriented reform of the sales-side electricity market. It is to change the sales mode of the current grid companies to the state-owned underwriting sales and cultivate diversified sales agents,