坚持让品牌走国际化道路,并坚定地认为这是中国品牌发展的必经之路,这是大多国内品牌达成的共识。然而国际化之路并非坦途,面对各种坎坷,国内品牌应该持有什么态度?又要如何推进品牌国际化?破解中国服装品牌的国际化困局,廓清中国服装品牌的国际化方向,成为热门话题。 Adhere to the brand to take the international road and firmly believe that this is the only way for the development of Chinese brands, which is the consensus reached by most domestic brands. However, the road to internationalization is not a smooth one. In the face of all sorts of ups and downs, what attitude should domestic brands hold and how to promote the internationalization of brands? To solve the international predicament of Chinese clothing brands, to clarify the international orientation of Chinese clothing brands and to become hot topic.