麦肯锡公司上海分公司有关专家日前撰文,对中国品牌问题发表看法。中国的销售人员对消费者的决策可以产生巨大的影响力。销售点促销是实现最后一刻改变选择和将产品放入消费者手中的有效途径与发达市场相比,由于很多产品在中国是全新的概念,所以强调实用特征更为重 Relevant experts from McKinsey & Company Shanghai Branch recently wrote an article on China’s brand. Chinese salespeople can make a huge impact on consumer decisions. Point-of-sale promotions are an effective way to change the last minute choices and put them into the hands of consumers. Compared to developed markets, many products emphasize more practical features because they are entirely new concepts in China