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价格混乱、恶性竞争是企业最不愿提及的老生常谈,又是企业必须面对的老难题。特别是在同一座大城市,几乎可说是烽烟四起、刀光血影。如果放任经销商挥舞价格大棒,拚杀的结果一定你死我亡、两败俱伤。同城终端价格战最终将导致市场秩序混乱,经销商无利可图,信心严重受挫。针对市区零售价格混乱的现象,不少企业都采用过不同的管理办法,但一般都脱不了“统一售价,违者受罚”的窠臼。这一
Price chaos, vicious competition is the most reluctant to mention the cliché, but also enterprises must face the old problems. Especially in the same big city, it can be said that there are almost all kinds of bells and whistles. If you let the dealer waving the price stick, the result of the fight must kill you dead, lose both. City terminal price wars will eventually lead to chaos in the market order, dealers unprofitable, frustrated confidence. For the phenomenon of urban retail price chaos, many companies have adopted different management practices, but generally can not afford to “uniform price, offenders ”. This one