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校园文化是一所大学的灵魂,校报是党委机关报,是校园重要信息的窗口、马列主义理论的生动课堂、教学科研成果的屏幕、校园文化的缩影,具有时代特色、地方特色。专题新闻是对现实生活中某些具有典型意义和较高新闻价值的新闻人物、事件、问题、社会现象等,进行记录调查分析解释评述等,深入系统而又生动反映其发生发展和结果及影响的全过程,揭示主题的深刻意义。本文以《广州某学院报》专题新闻为例,分析其作用及不足,提出对策以更好地发挥专题新闻在校园文化建设中的宣传、引导、传播等作用,提高社会对该校园文化的认知度,传播校园文化,塑造大学形象。
Campus culture is the soul of a university. The school newspaper is the organ of the party committee, a window for important campus information, a vivid classroom of Marxism-Leninism theory, a screen for teaching and research achievements, a microcosm of the campus culture, and has the characteristics of the times and local features. Thematic news is a systematic and vivid reflection of its occurrence, development, results and impact on certain real-life news figures, events, problems and social phenomena that are of typical significance and high newsworthiness. The whole process to reveal the profound significance of the theme. Taking the special news of a college newspaper in Guangzhou as an example, this paper analyzes its functions and shortcomings and puts forward countermeasures so as to give full play to the propaganda, guidance and dissemination of special news in campus culture so as to enhance the recognition of this campus culture Knowledge, spread campus culture, shaping the image of the university.