国内外的大量事实证明,企业品牌的价值是无法估量的,卓越的品牌不仅是企业巨大的无形资产、增加企业的可信度和美誉度的金字招牌,也是企业发展生产力、拓展市场、打开竞争局面的秘密武器。可以说,谁有品牌,谁就能获得市场,谁拥有市场谁就能发展壮大。会计师事务所是一个独立经营、自负盈亏的经营实体,同样需要自己的品牌,品牌是良好形象的体现,品牌是责任风险的承受主体,品牌代表质量,品牌意味着客户和市场。所以,中小会计师事务所在与国 A large number of facts both at home and abroad have proved that the value of an enterprise brand is incalculable. The excellent brand is not only a huge intangible asset of an enterprise, but also a golden signboard for increasing the credibility and reputation of an enterprise. It is also an important way for enterprises to develop their productive forces, expand their markets, and open up competition Secret weapon of the situation. It can be said that who has the brand, who can get the market, who will have the market who can grow and develop. Accounting firm is an independent business, self-financing business entities, also need their own brand, brand is a good image of the manifestation of the brand risk responsibility, the brand representative of the quality of the brand means that the customer and the market. Therefore, the small accounting firms in the country