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企业知识产权战略的本质是企业运用知识产权及其制度的特点,去寻求市场竞争有利地位而制定的总体性谋划和采取的一系列策略与手段。在创新驱动发展战略上升为国家发展战略的时代背景下,知识经济为企业的可持续发展带来了巨大的挑战和机遇。文章指出知识产权战略对于企业获得竞争优势的重要性,分析了华为技术有限公司在知识产权战略方面的成功之处,以供其他企业学习借鉴,提出知识产权战略的现实意义和目前企业在推动知识产权战略,具体为专利战略方面存在的问题,并针对所述问题,提出建设性对策。
The essence of an enterprise’s intellectual property strategy is the overall plan and tactics adopted by enterprises in applying the characteristics of intellectual property and their systems to seek the advantageous position of market competition. Under the background that the innovation-driven development strategy has risen to the national development strategy, the knowledge-based economy has brought enormous challenges and opportunities for the sustainable development of enterprises. The article points out the importance of intellectual property strategy for enterprises to gain competitive advantage, analyzes the success of Huawei Technologies Co., Ltd. in the aspect of intellectual property strategy for other enterprises to learn from, and puts forward the practical significance of intellectual property strategy and the current enterprises in promoting knowledge Property strategy, specifically for the patent strategy problems, and to address the issue, put forward constructive measures.