建立顾客让渡价值系统的工作不可能由企业的营销部门单独完成,这需要企业的市场营销部门与企业的其他部门很好地协调。市场营销的思想起始于20世纪初的美国。当时的研究工作,主要是解决工业产品系统“分销”的问 The establishment of customer value-assignment system can not be done solely by the marketing department of the enterprise, which requires that the marketing department of the enterprise is well coordinated with the rest of the enterprise. The idea of ​​marketing started in the United States at the beginning of the 20th century. At the time of the research work, mainly to solve the industrial product system “distribution ” asked