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2012年,中国互联网进入新的生态生长期,智能手机爆发式的增长、电商行业双11的销售爆棚、社交媒体的突围试验、微信带来的移动互联网新想象……各种新鲜的营销概念和模式让网络营销人们兴奋不已。与此同时,伴随着中国互联网市场共同成长了十五年的传统门户网站,却在各种营销新概念的冲击下,重新站在了起点。面对新的发展环境,门户网站优势何在?网络媒体迎来变革时刻。
In 2012, the Chinese Internet entered a new eco-growth period, the explosive growth of smartphones, the sales explosion of the e-commerce industry double 11, the breakout test of social media, and the new imagination of mobile internet brought by WeChat ... all kinds of fresh marketing concepts And patterns make internet marketing people excited. At the same time, along with the common development of China’s Internet market for 15 years, the traditional portals have returned to their starting point under the impact of various new marketing concepts. What is the advantage of the portal in the face of the new development environment? The online media has ushered in the moment of change.