“陌生化”理论虽然最初发端于文学批评领域,但在其他的艺术领域同样有被应用于艺术批评并指导艺术实践的可能。本文通过对“陌生化”理论的分析,尝试将这一理论引入视觉传达设计领域,并探索其在视觉传达设计领域的发生机理和应用的可能。 Although the theory of defamiliarization originally originated in the field of literary criticism, it is also possible to apply it to art criticism and guide the practice of art in other fields of art. This article attempts to introduce this theory into the field of visual communication design through the analysis of “unfamiliar ” theory and explores its possible mechanism and application in the field of visual communication design.