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现阶段医药医疗器械行业面临重重压力,医疗设备企业的经营十分艰难。不管医药医疗器械采取哪一种营销模式,都会存在一定的风险,因此在实际营销的过程中,营销医药医疗器械企业要学会借助自身的优势,采取适当的营销手段,合理地规避风险。本文分析了冶金设备的营销现状,提出了营销中所遵循的理念,以供参考。
At this stage medical and pharmaceutical equipment industry is under severe pressure, and the medical equipment enterprises have a very difficult operation. No matter what kind of marketing model medicine and medical devices adopt, there will be some risks. Therefore, in the actual marketing process, marketing medical and pharmaceutical equipment enterprises should learn to take advantage of their own advantages and adopt appropriate marketing measures to reasonably avoid risks. This article analyzes the status quo of marketing of metallurgical equipment, put forward the concept of marketing follow, for reference.