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随着Y一代(1980年以后出生的人)在社会中提供“两力”(生产力与消费力)的角色越来越重要,我们如何针对Y一代做营销成为企业关注的话题。让我们先看看Y一代(15岁以下的人因“两力”较低不包括在分析内)跟X一代(1965年～1980年生的人)在媒体习惯上的一些区别:从我们的调查数据看,电视还是Y一代接触最多的媒体,其次就是移动电话及互联网了。他们与X一代相比Y一代更多地看杂志,但他们比较少地看报纸。在移动电话的使用上,他们也比较喜欢使用短信的方式沟通。从他们的手机拥有率来看,他们的使用比例为76%,高于X一代的71%。
As the Generation Y (born after 1980) provides an increasingly important role for society in providing “Two Forces” (Productivity and Consumption), how we are marketing for Generation Y becomes a topic of business concern. Let's look at some of the media habits of Generation Y (people under 15 years old due to lower “Two Forces” not included in the analysis) and Generation X (born 1965-1980): From our According to the survey data, TV is also the media with the most generation Y contacts, followed by mobile phones and the Internet. They saw magazines more often than Gen Xs, but they read the newspapers less often. In the use of mobile phones, they also prefer to use text messaging to communicate. In terms of their handset ownership rates, they use 76%, up from 71% in the X generation.