广告读解刘一玲广告之于受众很多时候首先是语言制品。特别在今天，广告被人们不自觉或自觉地，被动或主动地当成了看的，读的，唱的，模仿的和品评的，人们并由此不同程度地接受着广告的宣传和影响。而一个广告所介绍的商品能否引起人的注意，能否赢得好感和认同，与广告... Advertising read Liu Yiling ads to the audience in many cases the first language products. Especially today, advertisements are perceived, read, sung, imitated, and appraised by people unconsciously or consciously, passively or actively, and thus, to varying degrees, people are subjected to the propaganda and influence of advertisements. And an advertisement introduced by the product can attract people’s attention, can win the goodwill and recognition, and advertising ...