语言是广播电视媒体传播信息的重要载体和关键环节。媒体传播具有时效性强,覆盖面广,影响力大的特点,因此媒体对推广国家标准语言文字有着重大的责任。媒体语言必须规范,才能确保信息传播的准确度。本文着重分析了电视新闻直播语言的语境、特征及其人文关怀性,希望能提高大家对媒体语言传播的关注度。 Language is an important carrier and key link in the dissemination of information by radio and television media. Media dissemination has the characteristics of timeliness, wide coverage and great influence. Therefore, the media has a great responsibility to promote the national standard language. Media language must be standardized in order to ensure the accuracy of information dissemination. This article focuses on the analysis of the context, characteristics and humanistic concern of the television news broadcast language, hoping to raise the public awareness of media language transmission.