文化产业成为国民经济支柱性产业的战略要求为动漫产业的发展提供了机遇。作为动漫产业的重要分支,传统动漫作品不但凝聚了我国独特的文化要素,而且内容丰富,极具市场价值。知识产权保护对传统动漫产业的市场价值实现起到了至关重要的作用。文化企业应加强对传统动漫作品的知识产权保护,依据《著作权法》、《商标法》等法律法规采取有利措施,维护传统动漫作品的合法权益及商业价值。 The strategic demand that cultural industries become pillar industries in the national economy provides opportunities for the development of the animation industry. As an important branch of animation industry, traditional animation works not only unite the unique cultural elements of our country, but also have rich content and great market value. Intellectual property protection plays a crucial role in realizing the market value of traditional animation industry. Cultural enterprises should strengthen intellectual property protection of traditional animation works and take advantageous measures according to laws and regulations such as the Copyright Law and the Trademark Law to safeguard the legitimate rights and interests of traditional animation works and their commercial value.