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品牌是市场竞争的产物,是拥有品牌的企业区别于其它企业的标识;品牌本质上代表着企业的一贯性承诺,是企业服务的体现,是企业文化的结晶,是企业完美的象征。
Brand is the product of the market competition, brand is different from other enterprises logo; brand essentially represents the consistent commitment of the enterprise is the embodiment of corporate services, the crystallization of corporate culture is the symbol of the perfect business.