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早在2004年3月5日,浙江教育科技频道、安徽影视频道、山东齐鲁电视台和湖南经济电视台在黄山举行“中国媒介金牛市场新闻发布会”,联袂推出了“中同媒介金牛工程之无底价招标”。“金牛工程”甫一推出,业界立时哗然,当时占压倒优势的人士认为,中国的广告投放格局的一直是以央视为主导,但区域经济时代的到来使央视“高举高打”的投放功能开始弱化,“金牛媒介”顺应区域
As early as March 5, 2004, Zhejiang Education Technology Channel, Anhui TV Channel, Shandong Qilu Television Station and Hunan Economic Television Station held a press conference on “China Media Taurus Market” in Huangshan, jointly launched the “China Media Taurus without reserve price Tender. ” As soon as Taurus Engineering was launched, the industry immediately made an uproar. At that time, those who took the overwhelming view believed that the pattern of advertising in China has always been dominated by CCTV. However, the advent of regional economic era started the launch of CCTV Weakening, “Taurus Media” conform to the region