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推销员与准顾客交谈之前,需要适当的开场白。开场白的好坏,几乎可以决定这一次访问的成败,换言之,好的开场,就是推销员成功的一半。推销高手常用以下几种创造性的开场白。1．以赚钱或省钱为话题几乎所有的人都对钱感兴趣,省钱和赚钱的方法很容易引起客户的兴趣。如：“张经理,我是来告诉你贵公司节省一半电费的方法。”“王厂长,我们的机器比你目前的机器速度快、耗电少、更精确,能降低你的生产成本。”
Salespeople and prospective customers before the conversation, you need an appropriate opening. The quality of the opening speech can almost determine the success or failure of this visit. In other words, a good opening is half the salesman’s success. Marketing experts commonly used the following creative opening. 1. To make money or save money for the topic almost all people are interested in money, saving money and making money easily lead to customer interest. Such as: “Manager Zhang, I came to tell you your company to save half the electricity method.” “Director Wang, our machine faster than your current machine, less power consumption, more accurate, can reduce your production costs. ”