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英国皇家特许营销学会(Chartered Institute of Marketing)于1911年成立于伦敦,其宗旨为建立国际营销界的领导性的专业组织,椎动营销对英国和世界经济的贡献,通过专业教育和培训提高营销人员的能力和绩效,设定营销从业人员行为准则等。目前学会拥有超过6万名专业会员和学生,是世界最大的专业营销组织。不列颠心脏基金会推出了一个震撼人心的全新广告宣传活动,出色地达到了教育公众和提高筹款能力的效果。
The Chartered Institute of Marketing was founded in London in 1911 with the aim of establishing a leading professional organization in the international marketing community, contributing to the economy of the United Kingdom and the rest of the world, marketing excellence through professional education and training Staff capacity and performance, set the code of conduct of marketing practitioners and so on. Currently learn to have more than 60,000 professional members and students, is the world's largest professional marketing organization. The British Heart Foundation has launched a stunning new advertising campaign that has done well to educate the public and improve fundraising.