太原一明商贸有限公司,系一家有7年发展历史的专业的医药保健品营销公司,其营销网络遍及全国30个省市,单一药品“欣复康胶囊”的年销售额数年来保持在了4000万元左右,经营态势一直比较平稳。毫无例外,近两年政策环境的变化对企业的营销网络提出了挑战,白2001年,维护公司自建网络的成本在大幅攀升,而利润率减至不到4个点,大家都笑称:我们和大型 Taiyuan Yiming Trading Company, a 7-year history of the professional development of the pharmaceutical and health products marketing company, its marketing network throughout the country 30 provinces and cities, a single drug “Xin Fu Kang capsule,” the annual sales over the years to maintain In the 40 million yuan, the business situation has been relatively stable. Without exception, changes in the policy environment in the past two years posed a challenge to the marketing network of enterprises. In 2001, the cost of maintaining a self-built network of enterprises increased dramatically while the profit margin was reduced to less than 4 points. Everyone laughed: We and large