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以我国上市民营企业为样本,对高管身份跨界与民营企业成长之间的关系进行实证研究。得到的结果表明:高管身份跨界范围对民营企业成长有显著的负向影响,而高管身份跨界级别的影响却是正向的,对于民营企业成长而言,高管身份跨界本身就是一把“双刃剑”;当引入调节变量后,结构不确定改变了高管身份跨界范围与民营企业成长之间的作用方向,市场竞争强度增加了高管身份跨界级别与民营企业成长之间作用关系的大小,在二者的显著调节作用下高管身份跨界的“双刃剑”效应消失了;当把研发战略和广告战略引入模型后,高管身份跨界在强化研发战略与民营企业成长之间作用关系的同时,又会弱化广告战略与民营企业成长之间的作用关系,在结构不确定和激烈的市场竞争条件下,如果综合考虑研发战略、广告战略与民营企业成长的关系,高管身份跨界亦是一把“双刃剑”。
Taking the listed private enterprises in our country as a sample, this paper conducts an empirical research on the relationship between executive identity and the growth of private enterprises. The results show that: the scope of executive identity cross-border growth of private enterprises have a significant negative impact, and the impact of cross-border senior management level is positive, for the growth of private enterprises, the senior management identity cross-border itself is A “double-edged sword”; when the regulatory variables are introduced, the structural uncertainty has changed the direction of the role of top management identity and the growth of private-owned enterprises. The intensity of market competition has increased the cross-border senior management status and private ownership The size of the role of the relationship between the growth of enterprises in the two significantly under the regulatory role of cross-border “double-edged sword ” effect disappears; when the R & D strategy and advertising strategy into the model, While strengthening the role of R & D strategy and the growth of private-owned enterprises, it will weaken the relationship between advertising strategies and the growth of private-owned enterprises. Under the conditions of structural uncertainty and fierce market competition, if the R & D strategy and advertising strategy The relationship with the growth of private enterprises, executives identity is a cross-border “double-edged sword ”.