中国正逐渐成为世界新兴的玩具市场,从目前玩具行业的大体走势,结合中国现阶段的具体情况,玩具产品内销和外销大概是2∶8的比例。随着中国加入WTO,中国玩具企业都千方百计扩大出口份额,但由于外销的比例太大,也就导致国际形势对出口分额有着巨大影响。2001年美国的“9．11”事件,造成深圳近三分之二的玩具生产厂家停产就证明了这一点。中国的玩具企业已经逐 China is gradually becoming the emerging toy market in the world. From the current general trend of the toy industry and the specific situation in China at this stage, the domestic sales and export of toys are about 2: 8. With China’s accession to the WTO, Chinese toy companies are doing everything possible to expand their export shares. However, due to the large share of exports, the international situation has a huge impact on the export share. This is evidenced by the U.S. “9.11” incident in 2001 that resulted in the shutdown of nearly two-thirds of toy manufacturers in Shenzhen. China’s toy companies have been by