努力不一定成功,放弃一定失败,品牌的塑造是一个漫长而痛苦的历程。只要自己不放弃,谁都无法打倒你,对人,对品牌都同样适用。那些为品牌理想而执着求索,衣带渐宽终不悔的人就是英雄,是英雄,历史就不会忘记。2006年已经过高,这一年中,我们已经见惯了太多品牌的起落浮沉。每一个品牌的成长与成功都有其特定的环境,每一个品牌的失败或消亡也有其不同的理由。品牌本身就是一个不断修正的过程,在前进中求解,在求解中前进,惟如此,品牌才能发展。我们以自己的视角将去年一年中所报道的品牌事件进行了梳理,归纳出八大品牌事件,希望能够为品牌的建设与管理提供有益的借鉴。 Efforts are not necessarily successful, giving up a certain failure, branding is a long and painful process. As long as you don’t give up, no one can beat you. The same applies to people and brands. Those who are persistently searching for the brand ideals, and those who gradually become lax and never regret is a hero, a hero, history will not forget. 2006 has been too high. In the middle of this year, we have seen so many ups and downs. Each brand’s growth and success has its own specific environment, and each brand has different reasons for its failure or demise. The brand itself is a process of constant correction, solving in progress, progressing in the solution, but in this way, the brand can develop. From our own perspective, we reviewed the brand events reported in the past year and summarized the eight brand events. We hope to provide useful reference for the construction and management of the brand.