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分析零售商在库存转运策略下如何决策顾客预付款和初始订货量的问题.研究发现,若顾客预付款为外生变量,两个零售商的最优订货量此消彼长,且当转运价格提高时,零售商会增加订货量,而当零售商提高顾客的预付款金额时,另一零售商则减少订货量;若初始订货量确定而顾客预付款为内生变量,那么,当转入产品的价格增加时,零售商提高最优预付金额,但会随对方零售商库存量的增加而减少预付金额;若顾客预付款和初始订货量都为决策变量,如果转运后购买产品的顾客比例不低于转运产品的销售损失与销售收益的比值,纯策略纳什均衡解存在,并当产品转入价格增加时,均衡的预付订金和初始订货量不会出现同时递减的情形.数值仿真进一步验证了这些结论.
This paper analyzes the retailer how to make the customer prepayment and the initial order quantity under the inventory transfer strategy.The study finds that if the customer advance payment is the exogenous variable, the optimal order quantity of the two retailers is offset by each other, and when the transfer price When the retailer increases the order quantity, another retailer reduces the order quantity when the retailer increases the customer’s advance payment amount. If the initial order quantity is determined and the customer advance payment is the endogenous variable, When the price of the product increases, the retailer increases the optimal prepayment, but decreases the prepayment amount as the other retailer’s inventory increases. If the customer prepayment and the initial order quantity are all decision variables, if the proportion of customers who buy the product after transhipment Not less than the ratio of sales loss and sales revenue of the transshipment product, pure strategy Nash equilibrium exists, and when the product is transferred to the price increase, the balance of the prepaid deposit and the initial order quantity will not decrease at the same time.Numerical simulation further verifies These conclusions.