花卉旅游以其深厚的传统文化底蕴和特殊的审美品质而倍受旅游者青睐。本文利用RMP分析法,在研究成都花卉旅游产品发展现状的基础上,探寻花卉旅游产品开发的新思路。目前,成都地区花卉旅游产业初具规模,市场发展潜力巨大,但要创建品牌、促进发展,仍需要不断开发新的花卉旅游产品,提高花卉旅游产业的市场竞争力。文章采用吴必虎教授提出的昂普(RMP)分析法,从资源(Resource)、市场(Market)、产品(Product)三个方面来剖析成都花卉旅游产品发展现状。一、成都花卉旅游RMP分析 Flower tourism is popular with tourists for its profound traditional culture and special aesthetic qualities. Based on the research of the present situation of flower tourism products in Chengdu, this paper uses RMP analysis to explore new ideas for the development of flower tourism products. At present, the flowers tourism industry in Chengdu has begun to take shape and the market has great potential for development. However, it is still necessary to continuously develop new flower tourism products and enhance the market competitiveness of flower tourism industry in order to create a brand and promote development. Based on the analysis of RMP proposed by Professor Wu Bihu, this paper analyzes the present situation of flower tourism products in Chengdu from three aspects: resource, market and product. First, Chengdu Flower Tourism RMP analysis