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由几十年前的药店零售再到几年前的专卖店专卖再到现如今的网络营销,随着现代人越来越重视身体保健,保健品行业分销渠道也变得多种多样。适应不同消费人群,从而衍生出不同分销手段。为使保健品行业在于其他行业竞争时保持优势并处于领先地位,其分销渠道多样化起着功不可没的作用。本文将从保健品行业分销渠道中存在问题及如何解决两个方面对保健品行业分销渠道进行研究。
From decades ago, pharmacy retail to a few years ago, monopoly stores and then to today’s Internet marketing, as more and more people attach importance to physical health care, health care products industry has become a diversified distribution channels. Adapt to different consumer groups, resulting in different distribution methods. In order to keep the health care products industry in a dominant position in the competition of other industries, diversification of distribution channels plays an important role. This article will be from the distribution channels of health products industry problems and how to solve the two aspects of health products industry distribution channels for research.