谋求集团战略,形成多点支撑无疑是中国报业发展的大势所趋。而如何进行市场布局,选择什么样的市场策略与集团化运营模式像一道多元方程式,代入不同的变数可能会有不同的解。武汉报业市场上两大报业集团不同的解题过程,从一定程度反映了我国报业如何探索有中国特色的报业集团之路。 To seek group strategy and form more support is undoubtedly the trend of the development of China’s newspaper industry. And how to carry out the market layout, choose what kind of market strategy and group operation mode like a multivariate equation, into different variables may have different solutions. Wuhan newspaper industry on the two newspaper groups different problem solving process, to a certain extent, reflect our newspaper how to explore the newspaper group with Chinese characteristics road.