成语本来是习用的固定词组,它的结构及用字是决然不能改变的;成语言简意赅,表现力极强。正是因为如此,不少广告为了达到其宣传效果,不惜对成语动了‘刀子’。虽然动了手术的成语其读音基本未变,但‘字’却被另外的字‘假冒’了。诚然经其一动一变,产品的广告确实给人们留下了较为深刻的印象,但是它对社会、对正确地使用汉字、对青少年学生,却产生了极坏的影响;若不断然取缔这种践踏成语的行为,久而久之,我们 Idioms were originally used as a fixed phrase, its structure and the use of words can never be changed; into a concise language, very expressive. It is precisely because of this, many ads in order to achieve the effectiveness of their publicity, at the idioms move knife. Although the operation of the idioms of their pronunciation basically unchanged, but the ’word’ was another word ’fake’. It is true that with the change of course, advertisements for products do leave a deep impression on people, but it has a very bad influence on society and on the correct use of Chinese characters and on young students. If this is not always done Trampling idioms, over time, us