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近年来,央视、省级卫视争相砸重金引进海外版权翻新、创新节目,打造晚间亮点节目播出季播出带,传统品牌节目加大改版创新力度继续强势出击,使得像杭州电视台这样的城市台,节目处于劣势。这还仅仅是来自业内的影响,在全媒体、多层次的竞争格局中,新媒体不仅分流广电受众,还分流广告份额,城市台的生存和发展空间越来越被挤压。城市台要摆脱这一困境,必须在打破传统运作模式上下功夫,探索制播分离,走一条从内容传播到内容输出,即从单一电视屏幕播出到向多屏幕输出内容的转型之路。一、“开门办电视”合作模式的共赢所带来的启示。
In recent years, CCTV, provincial satellite TV hit each other heavily to introduce overseas copyright refurbishment, innovative programs, to create the evening highlights broadcast quarterly broadcast program, increase the revision of the traditional brand programs to continue the strong innovation efforts to make such a city like Hangzhou TV Taiwan, the show at a disadvantage. This is only a result of the industry. In the all-media and multi-level competition pattern, the new media not only diverts the radio and television audience, but also diverts the share of advertising. The survival and development space of the urban area is being squeezed more and more. Urban Taiwan to get out of this predicament, we must work hard to break the traditional mode of operation, to explore the separation of production and broadcasting, take a content from the content to the output, that is, from a single TV screen to multi-screen output content of the transformation. First, “Open the door to do the television ” cooperation mode of win-win brought enlightenment.