市场营销中最强大力量来自“聚焦”。市场、渠道、广告都需要聚焦。在收缩战线的时候,会变得更强大。史玉柱极其推崇毛泽东思想:“我就觉得毛泽东的原则是对的,我集中全部……近年,略带赌性的”史氏广告“所向披靡,创造了一个又一个中国营销神话。而在这些以恶俗著称的”史氏广告“背后,却是史玉柱洞悉人性,缜密策划,敢于投入,精于执行的系统性广告策略思维。 The most powerful force in marketing comes from ”Focus “. Market, channel, advertising needs to be focused. In the shrinking front, will become more powerful. Shi Yuzhu extremely respected Mao Zedong Thought: ”I think the principle of Mao Zedong is right, I focus on all ... In recent years, a little gambling“ Shi Shi ads ”invincible, creating one after another marketing myth in China. Known for their vulgarity, these “Shisi ads” are the systematic advertising tactics of Shi Yuzhu, who has learned human nature, carefully planned, dared to invest, and excels at execution.