电视传媒作为以信息产业为基础的大众传播业,在知识经济的时代,越来越扮演重要的角色。一方面,由于电视的传媒属性、特征所决定,都与知识经济有着密不可分的联系;另一方面,知识经济也给电视传媒带来了空前的拓展空间。因此,紧跟时代的步伐,不断地更新观念,运用知识经济的理念来指导电视传媒的建设与发展,是非常重要的。创意和策划:电视的灵魂 As a mass media based on the information industry, television media plays an increasingly important role in the age of knowledge-based economy. On the one hand, due to the media attributes and characteristics of television, it is inextricably linked with the knowledge economy. On the other hand, the knowledge economy has also brought television media with unprecedented space for expansion. Therefore, keeping up with the pace of the times, it is very important that we constantly update concepts and use the concept of knowledge economy to guide the construction and development of television media. Creativity and planning: the soul of television