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在中国白酒业发展至关重要的近十年,以洋河为代表的区域性白酒,实现了品牌突围和整合,成功晋级为全国一线白酒品牌,自从中国白酒从传统的茅、五、剑到茅、五、剑、水、国,变成了茅、五、剑、水、国、洋,第一阵营也从原来的三大巨头变成了六大巨头。十年不到,第一阵营数量已经翻了一番。那么,在未来中国白酒业的发展中,鲁酒企业的发展现状是怎样的?又将呈现何种趋势呢?
In the past 10 years, the development of liquor industry in China was very important. The regional liquor represented by Yanghe realized the breakthrough and integration of the brand and successfully upgraded itself as the first-tier liquor brand in the country. Since Chinese liquor has gone from traditional Mao, Mao, five, sword, water, country, into a Mao, five, sword, water, country, ocean, the first camp from the original three giants into the six giants. Less than ten years, the number of the first camp has doubled. So, in the future development of China’s liquor industry, the status quo Lu wine business is what kind? And what kind of trend will appear?