在线零售商对于在网站上吸引客流已经是驾轻就熟了,但是,在将购物者转变成购买者方面,网络商人做得并不成功。实际上,成功的销售不是以客流量为衡量目标的,而是依靠来访者成为购买者的比例,以此看来,网络商人的工作是很糟糕的。Porrester研究公司发现,大约67％的网络消费者在特地来到定货页面后仍然放弃了最后的购买行为。 Online retailers are already adept at attracting traffic to their site, but online merchants have not done the job of turning shoppers into buyers. In fact, successful sales do not target customer traffic, but instead rely on the percentage of visitors who become buyers, and as a result, the online trader’s job is terrible. Porrester Research found that about 67% of Internet consumers still gave up the final purchase after they specifically came to the order page.