根据《保护非物质文化遗产公约》,非物质文化遗产包括:口头传统和表达,作为非物质文化遗产媒介的语言,表演艺术,社会风俗,节庆,传统的手工艺技能等。因此,节庆文化遗产属于一种典型的非物质文化遗产。节庆,即一个地区的标志性事件,是依托目的地的独特资源,通过整合、加工并形成具有当地特色的,在相对固定的时间地点重复举办的旅游活动。在社会经济快速发展的大背景下,市场需求成为 According to the Convention for the Safeguarding of the Intangible Cultural Heritage, the intangible cultural heritage includes oral tradition and expression, language as an intangible cultural heritage medium, performing arts, social customs, festivals and traditional handicraft skills. Therefore, the festival cultural heritage belongs to a typical intangible cultural heritage. Festivals, that is, the landmark events of a region, rely on the unique resources of the destination, and through the integration and processing, form a series of tourism activities with local characteristics that are repeated at relatively fixed time and place. In the context of rapid social and economic development, market demand becomes