在全国大多数农民都已脱贫,政府号召建设新农村,帮助农民致富的背景下,各城郊都争相兴办旅游。另外,随着城市化进程的加剧使人们不得不面对拥挤紧张和日益严重的城市污染。人们需要放松精神,释放都市紧张压力感,开始轻松的户外活动,城郊乡村成为都市人们的精神家园。乡村旅游虽然不是一吃就灵的良药,但至少对城郊农民来说,是走上康庄大道一条途径,湖北木兰生态旅游区针对度假型、知识体验型、观光型旅游者,采取了避暑休闲型、民族风情型、水乡农业型三种开发模式。对景区管理采取政府主导,企业主题,农民参与的三位一体的模式。本文就将湖北木兰生态旅游区旅游开发模式和管理模式的实践进行总结和分析。 Under the background that most of the country’s peasants have been out of poverty and the government has called for building a new countryside and helping peasants get rich, all suburbs are vying for tourism. In addition, as urbanization progresses, people have to cope with congestion and growing urban pollution. People need to relax, release urban tensions, start relaxing outdoor activities, and rural suburbs become spiritual homes for urbanites. Although rural tourism is not a good medicine to eat the spirit, but at least on the outskirts of farmers, is a way to embrace Boulevard, Hubei Mulan eco-tourism resort for the holiday-type, knowledge-based, tourist-oriented tourists to take summer leisure type, Ethnic style, three rural water-based development model. The scenic area management to take the government-led, business themes, farmers participate in the Trinity model. This paper summarizes and analyzes the practice of the tourism development model and management mode of Mulan Ecological Tourism Zone in Hubei Province.