论文部分内容阅读
现在的广告真是令人眼花缭乱,平面广告随处可见,电视广告更是一个接一个。要想在众多的广告中脱颖而出,就要有自己的“亮点”。现以补钙品的几个广告为例。巨能钙的电视广告:以绿色为背景,依次闪现的字幕为:“8位博士,12位硕士,16家权威科研机构验证,48位著名科学家,6年呕心沥血,100多项科学实践证实:巨能钙它钙源好,吸收好,沉积好,排列好。科学实践是检验好钙的唯一标准。”最后不忘提出口号“买好钙,巨能钙”。我认为这个广告至少有3个“亮点”:一是形式新颖,用一系列数
Now the ad is really dazzling, print ads can be seen everywhere, television ads is one by one. To stand out in the vast number of ads, we must have their own “bright spot ”. Now calcium ads for several ads. Giant calcium of television advertising: the background of the green, followed by the flash of the subtitle: “8 PhD, 12 masters, 16 authoritative scientific research institutions to verify, 48 well-known scientists, worked hard six years, more than 100 scientific practices confirmed: giant calcium It is good source of calcium, good absorption, good deposition, arranged well .Scientific practice is the only test of good calcium. ”Finally, I did not forget to say the slogan “ Buy calcium, huge calcium ”. I think this ad has at least 3 “bright spot ”: First, the form is novel, with a series of numbers