论文部分内容阅读
品牌是一种代表公司的东西,而这种东西很难用一些具体的数字去进行评估。但是,品牌是人们在购买产品,或者是订购某项服务的时候愿意参考的东西,这就是品牌。
A brand is something that represents a company that can hardly be evaluated in concrete numbers. However, a brand is something people want to refer to when purchasing a product or ordering a service. This is the brand.