一、倍率法及其应用公式倍率法是一种国外应用较多的无形资产评估方法，由英国老牌商标评估机构“ＩｎｔｅｒｂｒａｎｄＧｒｏｕｐ”经多年实践探索得出。该机构每年评估“可口可乐”、“万宝路”等世界最有价值的商标，采用的就是这种方法。其基本公式如下：无形资产评估价值 First, the rate method and its application Formula Rate method is a more foreign application of intangible assets evaluation method by the British veteran trademark evaluation agency “InterbrandGroup” after many years of practice to explore. The agency uses such methods every year to evaluate the world’s most valuable trademarks such as Coca-Cola and Marlboro. The basic formula is as follows: Assessment value of intangible assets