近些年来,在企业管理与营销工作中,“执行”这个词越来越多地被提及。其实化妆品行业内不缺少实用而有效的策划方案。为什么很多都不成功,关键在于执行力不够,往往做到一半甚至刚开了一个头,就发现做得一塌糊涂。执行不到位,执行有偏差就是很多策划方案最终失败的症结。而对于由咨询公司所做的策划方案,企业拿到手里首先或多或少都会打一些折扣。那也就意味着,“执行”的难度将会更大。那么如何才能与咨询公司一起,将一个好的方案完美地执行下去呢? In recent years, the term “executive” has been mentioned more and more in corporate management and marketing efforts. In fact, the cosmetics industry is no shortage of practical and effective planning program. Why a lot of unsuccessful, the key lies in the execution is not enough, often half or even just started a head, found to do a mess. The implementation is not in place, the implementation of deviations is the crux of many planning programs eventually failed. As for the planning done by the consulting firm, the first business to get more or less will play some discount. That means that the “execution” will be more difficult. So how can we work with a consulting company to implement a good program?