“长安、天蟾京剧月”是一次北京、上海两地合作开展的大型京剧交流活动。它给京沪两地观众带去的是艺术享受,而给经营者和演出者留下了深深的思考。1、长安、天蟾“勇吃螃蟹”“京剧月”的演出与以往政府组织的文化交流演出不同,它是北京长安大戏院和上海天蟾逸夫舞台以各自的剧场为依托,采用相互代理的方式进行的。这是代理机制在京剧演出市场的首次尝试。这次演出活动的运作方式是:北京长安代理北京京剧院去上海演出来回交通运输费和演出费,上海天蟾负责北京京剧院在沪食宿和在沪演出的宣传与出票,演出收入则归天蟾所有。反之,上海京剧院来北京演出的情况亦然。戏曲,作为一种特殊产品进入市场,单凭高精尖的 “Chang’an, Toad Peking opera month ” is a large-scale Peking Opera exchange activity jointly conducted by Beijing and Shanghai. It brings art enjoyment to the audiences in Beijing and Shanghai, leaving deep thoughts on the operators and performers. 1, Chang’an, Tianchan “Yong eat crab ” “Peking Opera month ” performance and previous government organizations, cultural exchange performance is different, it is the Beijing Chang’an Grand Theater and Shanghai Tianchan Shaw Stage relying on their own theater, Using mutual agency approach. This is the first attempt of the agency in the Peking Opera market. The performance of the performance of the mode of operation is: Beijing Chang’an Beijing Peking Opera Agency to Shanghai to show round-trip transportation costs and performance fees, Shanghai Tianchao Beijing Peking Opera is responsible for the Shanghai boarding and Shanghai performances in the publicity and the votes, performance income Toad all to. On the contrary, the Shanghai Peking Opera Theater to perform in Beijing is also the case. Opera, as a special product into the market, alone sophisticated