日本著名营销专家小村敏峰说:“现在如果我们不用感性来观察分析,市场根本就无从理解。” 所谓感性营销就是把个人感性差异作为营销战略核心的营销活动。这与传统的理性营销截然不同,理性营销的核心是用理性的科学观念解释和分析人们的消费行为,而感性营销用的则是感性观 Xiaofeng Ren Xiaofeng, a well-known marketing expert in Japan, said: “Now if we don’t use sensibility to observe and analyze, the market can’t understand it at all.” The so-called perceptual marketing is the perception of personal perceptual differences as the core marketing strategy of a marketing campaign. This is totally different from traditional rational marketing. The core of rational marketing is to use rational scientific concepts to explain and analyze people’s consumer behavior. Sensual marketing uses perceptual concepts.