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IBM人机大战背后所蕴涵的“以价值观打动人”的品牌营销理念,值得国内企业借鉴,但具体的营销手法却无法模仿,因为一家企业如果没有领先的技术和产品做支撑,再好的营销手法,结果都会让企业出丑。
The concept of “moving people with values” behind IBM’s man-machine battle is worth drawing on domestic companies, but the specific marketing techniques cannot be imitated because a company can provide support without leading technologies and products. Marketing practices, the results will make the company ugly.