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企业文化是指企业在生产经营实践中逐步形成的、为全体员工所认同并遵守的价值观、经营理念和企业精神,以及在此基础上形成的行为规范的总称。有着优秀文化的企业,就会勇往直前,昂扬向上,就会不断创新、打出品牌,终成“百年老店”;反之,一个没有个性和激情的企业,就会逐步失去竞争力,最终在激烈的市场竞争中湮没沉沦。本文就新时期如何加强和改进企业文化建设进行若干探讨。
Corporate culture refers to the business in the production and operation of the gradual formation of the practice, all staff agree and observe the values, business philosophy and entrepreneurial spirit, and on the basis of the formation of the code of conduct in general. Enterprises with excellent culture will move forward with courage and high spirits. They will continue to innovate and brand their products to become “century-old”. On the other hand, an enterprise without personality and passion will gradually lose its competitiveness and eventually Intense competition in the market lost annihilation. This article discusses how to strengthen and improve corporate culture in the new period.