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2013年8月,宝骏汽车上市两周年。值此,宝骏汽车推出“最伙伴,最懂你”微博好友大搜索全民微博互动活动,紧贴“可靠的伙伴”品牌理念。一场关于微博好友大搜索的活动,在这个夏天办的如火如荼,参与人数和话题传播数量都是蒸蒸日上。案例背景宝骏汽车是集成上汽、通用、五菱三方股东方的优势,着力打造的适合全球新兴市场的乘用车品牌。其品牌定位为“可靠的伙伴”。通用汽车(中国)
August 2013, Bao Chun Motors listed for the second anniversary. In this regard, Po Chun introduced “the most companion, most understand you ” microblogging friends large search microblogging interactive activities, close to “reliable partner ” brand concept. A big search on microblogging friend activities, run in full swing this summer, the number of participants and the number of topics are flourishing. Case Background Baojun Automobile integrates the advantages of SAIC, GM and Wuling Tripartite shareholders, and endeavors to build a passenger car brand that is suitable for global emerging markets. Its brand positioning as “reliable partner ”. General Motors (China)