创意是广告传播的核心话语,营销是企业经营的重要课题。两者虽然分属不同领域,但都关乎企业切身利益,而且在新形势下迫切需要产生交集。营销何需创意?简言之,营销即满足需求的同时而获利。可以说,顾客的需求是营销的起点。著名管理学家彼得·德鲁克曾说“营销的目的在于深刻地认识和了解顾客,从而使产品或服务完全适合他的需要并形成产品自我销售。理想的营销结果是让顾客主动购买。剩下的事就是如何让顾客便于得到 Creativity is the core of advertising communication, marketing is an important issue of business. Although both belong to different fields, they are all related to the immediate interests of enterprises and there is an urgent need to have an intersection under the new situation. Why is marketing creative? In short, marketing is profiting at the same time as it needs. Can be said that the needs of customers is the starting point for marketing. Peter Drucker, a well-known management scientist, once said: ”The goal of marketing is to deeply understand and understand the customer, so that the product or service is perfectly suited to his needs and form the self-selling product. The ideal marketing result is for the customer to buy it. The rest is how to make customers easy to get