随着信息技术的飞跃与网络的迅速普及,人们日常的交流和信息传播方式了重大变化,这种变化直接影响到企业对自身形象塑造和信息传播的方式,对于企业视觉识别系统的设计和构建也产生了深远的影响,由此延伸出新的设计体系企业网络视觉识别系统——IVIS(Internet Visual Identity System),本文从解析VI与IVIS的关系入手,尝试对IVIS的组成要素与设计原则进行描述。 With the leap of information technology and the rapid popularization of the Internet, people’s daily communication and information transmission have undergone major changes. Such changes have a direct impact on the way enterprises shape and disseminate their own images. The design and construction of enterprise visual identification systems But also has a profound impact, thus extending the new design system of enterprise network visual identity system - IVIS (Internet Visual Identity System), this article from the relationship between VI and IVIS start, try to IVIS components and design principles description.