冲货、砸价是营销顽症,严重危害市场秩序。带货冲货(经销商把名牌产品压低价格打开通路,然后顺着通路卖杂牌产品赚钱)是最普遍的冲货方一、预防带货冲货1.建立预警系统,信息灵敏,及时掌握冲货信息。我曾经给汇源果汁做培训,培训前打电话跟汇源果汁内部的经理做访谈(了解企业内部的问题),其中一个经 Chonghuo, smashing price is a chronic marketing problem, a serious threat to market order. With the goods in stock (dealers to lower the price of brand-name products to open the access road, and then down the road to sell brand-name products to make money) is the most common type of stockpile Fang Fang, prevention of stocking cargo 1. Establish early warning system, sensitive information, timely grasp of red Goods information. I used to train Huiyuan Juice, talk to the manager inside Huiyuan Juice before training (understand the problems inside the company), one of them