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著名社会学家鲍曼提出流动现代性消费社会的理论模型,揭示了流动的现代性理论与消费文化的高度契合,阐述了消费文化对主体建构、社会整合及社会转型的重要影响。消费文化专注于满足个体物质需要,解决个人生活困境,最终实现主体建构;消费文化的出现,实现了社会权力的转移,维持了社会秩序的稳定,完成了社会阶层的分类。鲍曼的流动现代性消费社会理论概括了社会现实的典型特征,以一种崭新的社会学模型提供了对未来生活的新阐释。
Bauman, a famous sociologist, put forward the theoretical model of mobile modern consumer society, revealing the highly conformity between the modern theory of mobility and consumer culture, and expounding the important influence of consumer culture on the subject construction, social integration and social transformation. Consumption culture focuses on satisfying individual material needs, settling the predicament of individual life and finally realizing the construction of the subject. The appearance of consumer culture has realized the transfer of social power, maintained the stability of social order and completed the classification of social strata. Bauman’s mobile modernity consumerism theory summarizes the typical features of social reality and provides a new explanation of future life in a brand new sociological model.