这个来自东欧被雷诺收购的罗马尼亚汽车品牌如何在西欧获得那么大的成功?说起达西亚(Dacia),一般人可能不太熟悉。它是罗马尼亚的一个老牌汽车品牌。旗下生产的达西亚1100和1300曾经风靡一时,由于设计理念止步不前,20世纪90年代陷入困境,1999年被雷诺收购。在雷诺的帮助下,达西亚开始重获新生,主打欧洲市场,近年来的表现可圈可点。 How is this romanian car brand acquired by Renault from Eastern Europe so successful in Western Europe? Most people may not be familiar with Dacia. It is a Romania’s oldest car brand. Its production of Dahlia 1100 and 1300 have been all the rage, due to the design concept of stalled, the 1990s into trouble, in 1999 was acquired by Renault. With Renault’s help, Dacia began to regain a fresh life, the main European market, remarkable performance in recent years.