1999年,上海广告经营额占全市国内生产总值的2.64%,占全市第三产业总值的5.33%。广告业对上海经济增长的贡献率为2.66%。全年广告经营额达106.7亿元,比上年增长12.3%。近年来,上海广告业的发展基本保持“一升二降”的态势,即广告经营额持续上升,广告经营单位数和广告从业人员持 In 1999, Shanghai’s advertising accounted for 2.64% of the city’s GDP, accounting for 5.33% of the city’s total tertiary industry. The contribution of advertising to Shanghai’s economic growth was 2.66%. Annual advertising revenue reached 10.67 billion yuan, an increase of 12.3% over the previous year. In recent years, the development of Shanghai’s advertising industry has basically maintained the trend of “rising or falling”, that is, the advertising revenue keeps rising, and the number of advertising units and advertising practitioners